Sex Sells

Did you see the Old Milwaukee commercial where Will Farrell tongue kissed an older Asian lady?  Chances are you missed it unless you happened to live in one of the three small towns it aired in.  This isn’t the first time Will Farrell has made a low budget commercial for Old Milwaukee, only to release it in a small market.  Last year’s commercial showed him walking through a field towards the camera while triumphant music played.  He comes to a stop and raises a hand to catch a can of beer thrown to him from off camera.  Suds spill out as he cracks open the can and the commercial ends halfway through him saying “Old Milwaukee”.

This unconventional advertising scheme costs very little compared to the massive costs of Super Bowl commercials.  It isn’t even clear if Old Milwaukee pays for these commercials or it is just Will Farrell being Will Farrell.  Regardless of which it is, the results speak for themselves.  The commercials become a hot topic on social media and rise to the top of Reddit.  The most recent commercial has over three and a half million views.  Not bad for a low budget commercial that only aired in Sherman, Texas, Ardmore, Oklahoma, and Glendive, Montana.

Calvin Klein followed up last year’s David Beckham commercial with an equally hunky guy posing in equally awkward positions while staring down the camera.  Unlike Beckham, this year’s model, Mathew Terry, was relatively unknown prior to strutting around in his banana hammock for millions of television watchers.  Rather than bending it like Beckham in Major League Soccer, Terry abandoned his career of stocking groceries to become the face of Calvin Klein.

So who were they trying to target with this commercial?  Matthew Terry sport the physique of the average football fan.  And the underwear he wears aren’t exactly fat guy approved.  The best answer I can come up with is that the commercial was designed to attract the interest of women, who would then by said underwear in the hopes that their husbands would suddenly transform into a sexier version of themselves.  I fear that the actual result might more closely resemble Chris Farley as a Chippendale’s dancer.